Poster "Formulare sind Mist!" for systemform, 2014
systemform asked us to do a couple of mailings to approach all different kind of clients, partners or print agencies to team up with them. As one of the key players in the form business systemform offers a variety of partnerships. Instead of creating dozens of mailings for dozens of businesses and dozens of services, we created just one: a poster with the titel "forms are crap". By unfolding it revealed a huge decision tree where everyone could find what systemform has to offer for him or her. You simply had to agree or disagree. Talking to a poster and just saying yes or no is funny, but nothing beats the personal conversation. So every route you might take, it will always lead you to the phone number of systemform. The last two picture show you early stages of the project. Thanks to Stefan Talpalaru to do the coding and conversion of the structure into a readable form.